BUTRON MEDIA OUR STORY… 

Reaching and Engaging OUR Hispanic Community

Cultural impact

  Butron Media proudly founded by Mexican’s to empower our Hispanic Latino community using different direct means of communications.  By implementing our strong heritage and understanding of our culture.  In 1999 two friends from Oaxaca, Mexico traveled to Tennessee on vacations instantly falling in love with its culture and night life.  Together, a communicator and programmer by trade, took on an opportunity at a local radio station that was looking to hire.  In early 2000’s an immense gap was clear due to a language barrier between Latin immigrants and Tennessee natives.  A divide that motivated Ivette and Sergio to push forward and establish new way’s of closing the communication barrier.  In 2014 after continues struggles both initiated to lead Radio Ambiente 1030am,  the only true Spanish spoken radio station in Memphis since 1994.  Working together and with local community leaders to close the language barrier gap.

  Pushing forward…

   Ivette and Sergio knew their worth and didn’t settle for less.  After multiple attempts, the Butron’s launched their own FM full power radio station under BUTRON MEDIA.  The first true Hispanic owned FM and AM station La Jefa 99.3 and 1180 AM officially launched in MEMPHIS TN.  Broadcasting 24/7 Spanish spoken content full of diverse On-Air personalities and music.  Using their acquisition they expanded to other means of communications to close even further the language barrier.  The first Mexican owners and operators of a mass media entity in Memphis.  Establishing themselves as pioneers of radio digitization a process of converting information into a digital format for the masses.    

  Innovating…

  In 2017 Butron Media created “En Resumen Noticias” a Spanish newscast with up to date news coverage of the Mid-South.  Using additional tools like social media live video broadcasting to further more bridge together Spanish speakers and the Memphis community.  More recently, as part of the Orange Economy movement in Latin America, Butron Media has launched a Digital Development department and a marketing agency “Atomica” in partnership with two young Mexicans, offering a new alternative of creative services in Mexico and the U.S.

  In the present..

  Today Butron Media Corporation owns three broadcasting radio stations, newscast platform, and a marketing agency.  Leading the biggest Hispanic festival’s and social media presence in middle Tennessee.  Butron Media will continue to lead and be the voice of the Hispanic community in Memphis TN.  Butron Media innovating the future.